Its all about the glaze
Krispy Kreme have been
making a name for themselves for decades. This is the first store to reach SA
and we of course welcome their glazed, fluffy, absolutely perfect doughnuts to
our shores with open arms.
A History
Krispy Kreme’s story
began in the late 1930s, when Vernon Rudolph, the man responsible for these
heavenly delights, bought a secret recipe for yeast raised doughnuts off a
French chef in New Orleans.
He then rented a
building in Old Salem in Winston-Salem, North Carolina and sold Krispy Kreme
doughnuts to grocery stores originally as a wholesaler. However, the delicious
scent of cooking doughnuts drifted into the street and was too difficult to
ignore, causing passers-by to stop and ask if they could buy hot fresh
doughnuts.
Vernon saw this as an
opportunity to create a retail business and cut a hole in the wall of the
building to start selling directly to customers.
As Krispy Kreme gained
popularity, the number of stores grew. Customers would keep coming back as they
knew that they could always enjoy the delicious taste, regardless of which
store they bought the doughnuts from.
To ensure consistency,
Vernon developed the Krispy Kreme automatic doughnut cutter machine to ensure
delivery of the perfect mix every time. This was the first prototype of what
you see in factory stores today. It is this incredible machine that gives our
doughnuts their perfect shape day in and day out.
The classic Krispy Kreme
store with its hallmark green tile roof and heritage road signs first appeared
in the 1960s. Sadly in 1976 Vernon passed away, however, his beloved Krispy
Kreme still lives on today.
Krispy Kreme can even be
found in the Smithsonian’s Institute’s National Museum of American History and
is testament to Vernon’s vision for the brand , with Krispy Kreme being
considered an American Icon.
Get your Kreme Fix at their Rosebank @TheZone store
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