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STER-KINEKOR OPENS ITS LUXURIOUS CINEMA EXPERIENCE AT CAVENDISH
Automated reclining chairs and personal service in Cine Prestige take cinema viewing to a whole new level
Ster-Kinekor Theatres has unveiled the evolution of the cinema experience to its most luxurious, at its popular Cavendish Square cinema complex. The country’s leading cinema chain has transformed two cinemas at this site into Cine Prestige theatres, and these will be open for business to Cape Town’s movie-going public from today, Friday, 28 November.

With the opening of this premium cinema experience, Ster-Kinekor has ensured that its loyal movie audiences can experience ‘Great Moments at their Greatest’ in comfort and style.

All the cinemas at Ster-Kinekor’s Cavendish complex boast the latest in digital projector technology that offers crystal clear images and quality surround sound speaker systems, with four cinemas able to screen films in 3D. Now, due to popular demand, Ster-Kinekor has taken cinema viewing to the next level with the opening of not one, but two exclusive Cine Prestige cinemas.

Says Fiaz Mahomed, CEO of Ster-Kinekor Theatres: “This exclusive cinema format epitomises film-viewing heaven and pure luxury rolled into one. The two Cine Prestige cinemas at Cavendish are fitted with 44 and 40 seats respectively, made up of a combination of single and double automated recliner chairs that ooze lavish comfort. Each chair has a snack tray neatly fitted into it to accommodate the gourmet platters and refreshments, and includes yet another first for Ster-Kinekor:  a refrigerated cup-holder to ensure that your drink stays cold throughout the film.

“We have also introduced another exciting innovation to make this luxury cinema experience a smooth and seamless one. Guests are able to order refreshments, including a delicious selection of gourmet platters, making use of a tablet for fast and efficient service. This is a first for any cinema across the continent!” states Mahomed.

When entering the exclusive VIP Lounge area of the new Cine Prestige cinemas, guests are welcomed and served personally by the cinema hosts and waiters. Using the tablets on hand, guests are able to place their order and indicate where they would like it to be served – either in the lounge, or at their seat inside the cinema – and at what time they would like each ordered item.

“So, a guest might like a coffee in the lounge, a gourmet platter or a drink and popcorn in the cinema as the film starts, and a delicious dessert half-way through the film. All this is now possible with the new technology that we have introduced here at Cine Prestige in Cavendish,” explains Mahomed.

This is the company’s sixth investment in the luxurious Cine Prestige format, following the success of installations at The Zone in Rosebank, Cradlestone Mall to the west of Johannesburg, The Grove Mall in Pretoria East, Gateway in Durban and, more recently, Sandton City.

“We are very proud of this new development at our Cavendish site. Audiences in Cape Town have been begging us to bring this luxury cinema experience to their part of the country.  We are pleased to say that we listened to their pleas and have acted on their wishes!

“With the latest blockbusters releasing each week, and eleven state-of-the-art digital cinemas – including the two new Cine Prestige cinemas – in which to watch them, we are confident that audiences who enjoy ‘great moments’ at our cinemas at Cavendish will certainly be back for more,” concludes Mahomed.

For instant access to find out what’s new, which films are releasing when, and to make a booking, smart phone users can download the popular SK App on their Nokia, Samsung Android, iPhone or Blackberry smart phones – and have all the information they need at the touch of a button. With tickets at a premium in the exclusive Cine Prestige cinemas, advance booking is recommended!

For news and updates, visit www.sterkinekor.com or sterkinekor.mobi. Go to Facebook: Ster-Kinekor Theatres and follow Ster-Kinekor on Twitter @sterkinekor (#CinePrestige). For queries, call Ticketline on 0861 Movies (668 437).

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