World Leisure Holidays and Flight Centre SA take M-Net’s hit reality series to a dream Mauritius location...
Leading Mauritius travel operator World Leisure Holidays (WLH) and global travel retailer Flight Centre SA are giving M-Net’s hit reality series#MasterChef South Africa the luxury resort treatment.
As the excitement builds towards the Top 6 phase of MasterChef South Africa Season 3, the hit cooking series is travelling again beyond the gates of the elegant Nederburg Estate in the Cape winelands. This time the remaining contestants are matching their culinary skills and kitchen expertise at WLH’s dazzling #LongBeach resort in #Mauritius, one of the world’s dream holiday destinations.
The R584-million, ultra-contemporary hotel combines its magnificent east coast site with the highest standards of holiday glamour and eco technology. For the #MasterChefSA contestants, the kitchens themselves present bold new challenges, facing the azure Indian Ocean across the island’s longest, gleaming white beach. The ingredients on offer for the cookery contest are exotic, prized by gourmets worldwide and distinctive to this magical location.
Long Beach hotel itself is managed by international hotelier-restaurateur Vladimir Scanu, who has three Michelin stars in his resume and long-term friendships with renowned celebrity chefs Heston Blumenthal and Rene Redzepi.
Scanu’s visionary management style complements the MasterChef SA agenda as effectively as the ‘food as theatre’ concepts he has introduced that make Long Beach’s five restaurants the talk of the Mauritius tourist trade. “You can eat well at home. What we offer is an experience. The concept is less about satisfying appetites and more about the pleasure and fun that eating should be. At Long Beach we take this culinary concept as far as we can,” he says.
Flight Centre SA welcomes the opportunity to partner with MasterChef SA in this landmark Mauritius coverage, as a bold innovation in its portfolio of travel products in the South African market. The entire operation of transporting the TV production’s huge complement of judges, contestants and crew, plus equipment, is co-ordinated by Flight Centre’s experts in Johannesburg.
Marketing Manager Michelle Jolley confirms that it’s the first time her company is partnering with such an initiative. “We feel that it makes sense as this series has a bit of a travel theme. Our rates are some of the best in the industry and we are able to offer a full travel solution from flights to accommodation, transfers, visas, car hire and activities. Sharing great travel ideas and bringing amazing destinations to life is the way we market. By reaching a wide audience through a dynamic medium like TV we can do that.”
MasterChef South Africa’s trip to Mauritius coincides with the anniversary of Flight Centre’s successful two decades in South Africa. Adds Michelle Jolley: “Our theme for 2014 is a celebration of 20 years of travel freedom with Flight Centre”.
MasterChef SA, nominated for an International Emmy award in its first season, has continued to raise the bar for its ambitious amateur contestants in terms of its chic locations, demanding challenges and the pressure of delivering superb dishes on deadline for its expert judges.
The popularity of the MasterChef TV franchise is a byword in 34 countries with an estimated 200m global viewers. Filming key episodes in Mauritius in the present series of MasterChef South Africa reveals an exciting new growth strategy for the TV franchise in the rich cultural and culinary areas neighbouring South Africa.
Lani Lombard, M-Net’s Head of Publicity says, “For the past three Seasons, MasterChef SA has showcased the best of South Africa’s culinary landscape, as well as exploring other African countries’ cuisines. Having previously visited locations such as Zanzibar and Ethiopia, Mauritius was the perfect overseas destination for this season. With its diverse culinary heritage, as well as its beauty, it made for a wonderful experience for the contestants.”
Johann Strydom, managing director of #WorldLeisureHolidays in Johannesburg, appreciates the synergy between TV’s viewership and tourism. “Like sport and entertainment, tourism is a service industry,” he says. “Our products are amongst the best in the world travel market in all the categories we represent up to the 5-star level.”
Long Beach itself, he adds, is an ideal choice to host episodes of MasterChef SA. As a pacesetter for the luxury, 5-star resort lifestyle in Mauritius, the hotel and its state-of-the-art, eco-friendly facilities meet all the expectations of today’s South African tourists.
WLH’s #SummerTimesMauritius resource also offers a wide range of services from transfers to nature and culture tours to local encounters with people on the magnificent island destination, says Strydom. “We own more than 110 vehicles, ranging from coaches to limousines, in order to cater for all our clients’ needs.”
website at www.wlh.co.za
www.flightcentre.co.za
www.longbeachmauritius.com
www.sunresortshotels.com
www.tourism-mauritius.mu/
Leading Mauritius travel operator World Leisure Holidays (WLH) and global travel retailer Flight Centre SA are giving M-Net’s hit reality series#MasterChef South Africa the luxury resort treatment.
As the excitement builds towards the Top 6 phase of MasterChef South Africa Season 3, the hit cooking series is travelling again beyond the gates of the elegant Nederburg Estate in the Cape winelands. This time the remaining contestants are matching their culinary skills and kitchen expertise at WLH’s dazzling #LongBeach resort in #Mauritius, one of the world’s dream holiday destinations.
The R584-million, ultra-contemporary hotel combines its magnificent east coast site with the highest standards of holiday glamour and eco technology. For the #MasterChefSA contestants, the kitchens themselves present bold new challenges, facing the azure Indian Ocean across the island’s longest, gleaming white beach. The ingredients on offer for the cookery contest are exotic, prized by gourmets worldwide and distinctive to this magical location.
Long Beach hotel itself is managed by international hotelier-restaurateur Vladimir Scanu, who has three Michelin stars in his resume and long-term friendships with renowned celebrity chefs Heston Blumenthal and Rene Redzepi.
Scanu’s visionary management style complements the MasterChef SA agenda as effectively as the ‘food as theatre’ concepts he has introduced that make Long Beach’s five restaurants the talk of the Mauritius tourist trade. “You can eat well at home. What we offer is an experience. The concept is less about satisfying appetites and more about the pleasure and fun that eating should be. At Long Beach we take this culinary concept as far as we can,” he says.
Flight Centre SA welcomes the opportunity to partner with MasterChef SA in this landmark Mauritius coverage, as a bold innovation in its portfolio of travel products in the South African market. The entire operation of transporting the TV production’s huge complement of judges, contestants and crew, plus equipment, is co-ordinated by Flight Centre’s experts in Johannesburg.
Marketing Manager Michelle Jolley confirms that it’s the first time her company is partnering with such an initiative. “We feel that it makes sense as this series has a bit of a travel theme. Our rates are some of the best in the industry and we are able to offer a full travel solution from flights to accommodation, transfers, visas, car hire and activities. Sharing great travel ideas and bringing amazing destinations to life is the way we market. By reaching a wide audience through a dynamic medium like TV we can do that.”
MasterChef South Africa’s trip to Mauritius coincides with the anniversary of Flight Centre’s successful two decades in South Africa. Adds Michelle Jolley: “Our theme for 2014 is a celebration of 20 years of travel freedom with Flight Centre”.
MasterChef SA, nominated for an International Emmy award in its first season, has continued to raise the bar for its ambitious amateur contestants in terms of its chic locations, demanding challenges and the pressure of delivering superb dishes on deadline for its expert judges.
The popularity of the MasterChef TV franchise is a byword in 34 countries with an estimated 200m global viewers. Filming key episodes in Mauritius in the present series of MasterChef South Africa reveals an exciting new growth strategy for the TV franchise in the rich cultural and culinary areas neighbouring South Africa.
Lani Lombard, M-Net’s Head of Publicity says, “For the past three Seasons, MasterChef SA has showcased the best of South Africa’s culinary landscape, as well as exploring other African countries’ cuisines. Having previously visited locations such as Zanzibar and Ethiopia, Mauritius was the perfect overseas destination for this season. With its diverse culinary heritage, as well as its beauty, it made for a wonderful experience for the contestants.”
Johann Strydom, managing director of #WorldLeisureHolidays in Johannesburg, appreciates the synergy between TV’s viewership and tourism. “Like sport and entertainment, tourism is a service industry,” he says. “Our products are amongst the best in the world travel market in all the categories we represent up to the 5-star level.”
Long Beach itself, he adds, is an ideal choice to host episodes of MasterChef SA. As a pacesetter for the luxury, 5-star resort lifestyle in Mauritius, the hotel and its state-of-the-art, eco-friendly facilities meet all the expectations of today’s South African tourists.
WLH’s #SummerTimesMauritius resource also offers a wide range of services from transfers to nature and culture tours to local encounters with people on the magnificent island destination, says Strydom. “We own more than 110 vehicles, ranging from coaches to limousines, in order to cater for all our clients’ needs.”
website at www.wlh.co.za
www.flightcentre.co.za
www.longbeachmauritius.com
www.sunresortshotels.com
www.tourism-mauritius.mu/
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