#UnfollowTheNorm this summer with smart and Zando
Zando – South Africa’s
leading ‘one-stop online shopping fashion store’ takes the latest high fashion runway trends and sources
the best ready-to-wear collections, ensuring fashionistas have the latest
fashion at their fingertips.
Today on Zando users will find something a little
out of ordinary, something much smarter and more useful than a new pair of high
heels but still for much the same price.
Mercedes-Benz now
introduces the new and funky smart forfour car directly onto the pages of
Africa’s largest online retailer – a first for South Africa.
Selvin Govender,
Marketing Director of Mercedes-Benz cars says, “Our smart range of vehicles
appeals to a trendier and more connected online audience, and introducing the
new smart forfour to these digital natives in an online shopping environment,
where they would least expect to be exposed to it, would be a unique
experience.”
“More importantly, we
wanted to convey to the audience that with our unique Agility finance plan, the
new smart forfour is extremely affordable at a competitive lease agreement from
as little as R1,999 per month. In fact just as affordable as a high-end
pair of new shoes or the latest apparel.”
“The #Unfollowthenorm
campaign is every bit as exciting and fun as the smart forfour is to drive -
who knows where the smart will turn up next!” continues Govender. “If you
are shopping on Zando during the festive season, you might
consider buying something that will last long after the holidays.”
Sascha Breuss, CEO of
Zando comments, “When smart &
Mercedes-Benz contacted us with the idea we were enthusiastic from the first
moment. The smart car underlines one’s individual choice, it’s quirky yet
trendy, functional and most importantly affordable. These aspects all apply to Zando and our Style. Unrestricted company
mission statement.”
To sweeten the deal Zando is
offering a R2000 voucher to anyone who purchases the vehicle directly from the
site.
For more information
on smart you can also visit the smartforyou virtual showroom. “With our new online store, we are opening a further
sales channel and are thus primarily addressing trendy and Internet-savvy
customers who like to try out new things, and are therefore typical for the
smart brand. Young people in particular expect an innovative brand like smart
to be accessible everywhere and at any time. That’s exactly what smart offers,
because our customers can conveniently order a smart online at any time of day
and no matter where they are, and they can then have their smart accessories
delivered to their home,” concludes Govender.
To follow the
conversation online tune into #unfollowthenorm and #styleunrestricted.
Ends.
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