Beverly Hills 50th anniversary
celebrated in golden style
The evening
of 6 November saw the culmination of Tsogo Sun’s year of celebrations of the 50th
anniversary of the group’s very first and undoubtedly most iconic hotel, the
Beverly Hills in uMhlanga, KwaZulu/Natal.
In an event
befitting a grande dame of the Beverly Hills’ stature, guests, all of whom had
been part of the Beverly Hills’ 50 year journey, gathered to experience food,
wine and entertainment seldom seen in South Africa today. Joined by the man who
built the Beverly Hills five decades ago, launching his own prolific journey as
a hospitality industry icon – Sol Kerzner – guests were treated to an
unforgettable evening that began with a spectacular display of Moet et Chandon
and ended with a theatrical parade of chefs presenting hand-crafted desserts
bedecked with gold dust.
“For 50
years, the Beverly Hills has created magical memories for countless numbers of
guests worldwide who return here time and time again, guests who come back to
experience the unique something that sets this hotel apart. The Beverly Hills
is an integral, iconic part of the fabric of the greater city of Durban and, as
the very first hotel envisioned by Sol Kerzner, it was arguably the first of
its generation to offer a classic five-star experience which felt like home,”
says Marcel von Aulock, CEO of Tsogo Sun.
As a group with a
portfolio of over 90 hotels and 14 entertainment destinations, the Tsogo Sun of
today is undoubtedly the leading hospitality, gaming and entertainment company
in southern Africa, and the Beverly Hills is one of its most exceptional
properties. The hotel’s reputation for gracious hospitality and award-winning
service was showcased in grand style at the 50th anniversary event,
with a performance by Platinum-selling artist Lira that began with her
rendition of a song she was inspired by Sol Kerzner to perform on the evening –
Frank Sinatra’s ‘My Way’. Spectacular displays of food greeted guests on
arrival, including sides of gravadlax salmon and prawns displayed in ice
carvings, as Tsogo Sun’s finest chefs took the opportunity to present modern
variations on classical favourites, while an operatic performance by ZigZag,
complete with trapeze artists suspended from the iconic building took guests by
surprise, adding yet another element to an outstanding evening of exceptional
experiences.
Addressing the guests
who had gathered to celebrate the 50th anniversary of this
spectacularly located hotel, Sol Kerzner, former chairman and chief executive
officer of Southern Sun Hotels, said, “It is a great pleasure and privilege for
me to have been asked to be part of the celebration of the Beverly Hills 50th
anniversary. The Beverly was the first hotel that I designed, built and
operated in South Africa and the opening of the hotel in December 1964 was an
important moment in my career in the hospitality industry. The Beverly was a
cornerstone of the Southern Sun Group, which I started in 1969 and which later
became Tsogo Sun. It was also South Africa’s first new resort hotel to be
awarded five stars and the property set a new standard for hotels in this
country and was part of the foundation for the country’s tourism future.
The hotel has proudly
maintained its five-star status for its entire 50-year history and I attribute
this in large part to the dedication of the hotel management and employees who
were, and remain, committed to providing an outstanding service for all guests.
I look back on the exciting times we had back then – setting new standards in
the industry and working with a great team to establish and maintain the
reputation and status of the Beverly Hills as South Africa’s first true luxury
resort hotel.
Says Von
Aulock, “For thousands of South African and international guests, the Beverly
Hills is so much more than a luxury hotel; and the outpouring of memories that
have come from its loyal guests since the start of its 50th anniversary
celebrations are testament to the fact. For five decades, the Beverly Hills has
been a place where memories have been made. It carries an air of grace and
luxury, and there’s something intangible about the hotel that strikes you the
moment you enter the doors. ‘Something special’ is hard to put into words, but
that’s what the Beverly Hills is. This is a hotel that is close to our hearts
at Tsogo Sun. It was the first hotel to be opened by Sol Kerzner and was a core
part of the group on its formation when Kerzner joined forces with South
African Breweries.
It remains
as iconic to Tsogo Sun as it ever was, epitomising our brand values of passion,
energy, variety, seductiveness and leaders, and holding true to our promise of
creating great experiences. There’s no doubt that exceptional experiences are
the hallmark of our property on the rocks in Umhlanga – and we consider it a
privilege to have been part of so many wonderful memories for the people who
have been our guests for the past 50 years. In celebrating this iconic hotel we
pay tribute to our guests and to the special moments they have allowed us to
share with them. Saluté to the Beverly Hills on her 50th anniversary!”
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